I got to meet up with a few friends while on a business trip to Japan.

Met up with Toshi Hayama. Some of you remember him from JDM Insider or as the Vice President of Apexi but now he’s the heir to the denim world in Japan. Yes, he’s like Paris Hilton but for Jeans and without the porn vids. Anyways, Toshi’s working his way up thru the denim company his Grandfather started so he could get the gist of how it works.

Also met up with Endo from Devilock. It’s going to be a spectacular year for Endo as he’s decided to shut down Devilock. Being a huge brand in Asia and known worldwide, he’s decided to pull the ebrake permanently. I can’t wait to see what’s next for him and at the same time, very excited to know we’re going to do one last hurrah together this year so be on the lookout for it, it’s gonna be sweet.

The next day I had an appointment with Horiren at 1pm. Since I was feeling a bit ill that day, I decided to chill and hang out around Ikebukuro, where I stayed this trip. And as I walked past the madness, it looked like Aunt Annie’s pretzels are doing an exceptional job. This line was still this long when I returned from Horiren.

Here’s Horiren at work.

Guns & Swords. Gangster.

Lunch before going to Horiren.

On the way, passed by JINS. An inexpensive Japanese glasses on the go place. You can literally go in, get an eye test and get glasses in an hour. Crazy. Perfect for those that want to change their look on the weekend or for that last minute interview.


You can’t leave Japan without the infamous Shibuya shot.

Or eating an Apple Pie at McDonalds. It’s the OG Fried style one.

Check out their recycling system. In America, Dump everything into one. In Japan, you pour your liquid into the little hole up top where the arrows are, then plastic on the right, paper on the left.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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