With passion for quality and design at the core of the brand, the first line focuses on clean and simplistic, yet conceptual, marks that are bold in both size and color.

Highlighting their flagship piece, Westside Love™ is the original design under the Product Etcetera line. Designed to give thanks to their home, it is a sign of affection for the Pacific side of the United States. Through Westside Love, Product Etcetera will work to make contributions to West Coast-based non-profit organizations and their initiatives.

Check out photos from their popup shop in San Diego which was held at 5&aDime. Thanks guys for the Tee and keep up the great work!


Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

Latest posts by Mark Arcenal (see all)