LOS ANGELES, Calif.

Redefining the boundaries of style and speed, GOODSMILE RACING and ILLEST collaborated, fusing the worlds of motorsports and streetwear. Last month, the much awaited merchandise collaboration photo shoot was shot at a location that perfectly reflected the urban vibe that both brands are known for. Let’s take a glimpse at the exclusive behind-the-scenes look of the GT Collection merch. 

GOODSMILE RACING is a lifestyle brand rooted in anime-inspired embellishment on racing cars, and ILLEST, a streetwear brand deeply rooted in car culture, teamed-up to create a limited-edition collection that blends street style with motorsports. The venue provided the perfect setting, enhancing the fusion with its raw, industrial aesthetic. The shoot featured a new range of capsule that fans of both brands will be excited to see. From sleek jerseys and hoodies to accessories that perfectly embody the vibrant, bold spirit of the collaboration. The models, styled in the newest collection, were posed against the GOODSMILE RACING x ILLEST custom Porsche 911 GT3. 

Under the direction of our creative team, the shoot seamlessly blended racing and streetwear industries. The harmonious fusion between ILLEST’s street-savvy designs and GOODSMILE RACING’s motorsports history; every picture showed how well two brands’ aesthetics blended together.

This collaboration is a celebration of culture, speed, and style rather than just a merchandise drop. Following the ‘Members Only’ exclusive access, fans who has been anticipating this exciting release, hurried for the limited quantities.

Stay tuned for more updates and behind-the scenes content on @ILLEST and @GOODSMILERACINGUS, as they continue to push the limits of lifestyle in fashion and motorsports culture.