Every once in a while… a Road trip

The newest remodeled hotel in Santa Cruz. A midcentury modern remodeled hotel (formerly Motel).

Skylar, the dreamer.

Hunter, the confident one.

Brooklyn, the thinker.

With no parking signs at the entrance, she looked at my car and said $25 for parking.

It’s better than walking a mile.

Saw this cool Ducati in one of the stores. Couldnt stop taking photos of it.

Beach Patrol.

Love this.

And this..

Extremely crowded on a Sunday.

The weather was incredible. 79 degrees for February is insane for Norcal.

Ducati again.

Ate dinner at Ideal Cafe. Was very good til the lady dropped some fish sauce that splattered on my jacket. If you know me, I hate any type of mess so this really disturbed me. Felt like throwing my jacket away but instead I cleaned it thoroughly. ugh..

The hotel is very photogenic from the pool. The kids wanted to swim at night so I let them.

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Mark Arcenal

Creative Director at Arcenal

Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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