I got the call from GM about a new line of car called the Chevy Sonic and once I saw it, I knew it would be an awesome car to build. The lines are similar to some German cars and sleek like Japanese cars. Best of all its a Turbo. Here’s the render I came up with and although the wheels have changed a bit, I think it looks pretty cool. I submitted an alternate colorway and asked what they liked. They chose the rootbeer which is just as awesome.

The project manager for this build was Rob Daehn and our partners for this build are the following.. TNT Autobody, Ground Control, Rotiform, Driven Authority Aircraft front lip, side skirts, rear valance diffuser and rear spoiler, Wraptivo carbon roof, Euro Leather Inc. installed by Seatworks, Arc Audio, Acme tops & tunes Audio and Sac Town Audio installer.

You’ll be able to see the car in person at the GM Booth at Sema 2011 this November 1 – 4.

More of the Alternative color.


Some shots of the interior and audio..


I thought it would be cool to control the audio with an iPad, the guys over at Acme tops & tunes Audio and Sac Town Audio installer were able to put it together.

We’ll be doing a full photoshoot at the studio this Monday and will release those photos the day before Sema.

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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