Nike slays All Star Weekend

Last weekend, Toronto played host to the 2016 NBA All Star Weekend and the 6 side did not disappoint. Innumerable events flooded the city but the brand to literally slay the game was Nike. Fanboy-ism aside, the swoosh really did come out guns-a-blazing with several activations, special edition collectables, and game-changing experiences from Nike ID,…

Nike Chicago Unveils New Jordan Space with Jabari Parker

Today, Nike unveiled the new Jordan space within Nike Chicago with the number two pick in the NBA draft, Jabari Parker, in attendance and coinciding with the World Basketball Fest. A Chicago native, Jabari was signed to the Milwaukee Bucks and recently joined the Jordan brand team. Jabari along with Jordan brand president, Larry Miller,…