Having fun and Advertising is where it’s at. Volvo takes the bull by its horns with this fun and interesting commercial of showing how easily manoeuvrable their new line of FL trucks can be while driving through the streets of Ciudad Rodrigo, Spain. The ultimate manoeuvrability test? Comment Below!


Oscar nominated director, Henry Alex Rubin, used 28 cameras in total to capture the event from every conceivable angle. Together with 50 runners, there was a crew of 250 people on site and hundreds of local spectators.

See Behind the Scenes:

Don’t miss coming films and other exciting material:

Music: Wooly Bully by Sam The Sham & Pharaohs
Directed by Henry Alex Rubin.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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