A shot of the new setup before Word Up! 4 in Santa Clara. I raised the car up about an inch in the front but kinda worked out good since it didnt tear up the front fenders. We shot a video and during the shoot Phillips Canon 7D’s fell off his car. So sad.. Photo’s and a video will be up soon enough.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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