I met Craig in 1997 in San Francisco. KR was HUGE. Who would have thought KRINK could be marketed? Glad it did cause that stuff really works.

*Can you spot the fatlace camera strap in the video?

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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