I met Craig in 1997 in San Francisco. KR was HUGE. Who would have thought KRINK could be marketed? Glad it did cause that stuff really works.

*Can you spot the fatlace camera strap in the video?

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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