One of the few lifestyle companies that understands motorsports is PUMA. With partnerships with key brands such as Ducati and Ferrari it was only fitting that they partner with Mercedes GP Petronas and BMW Motorsport. To celebrate the new collection of apparel they held an event coinciding with the Project / Magic tradeshow in Las Vegas. The agency worked to secure a few key display vehicles including the MFest / HRE M5, Arkym / HRE M3, a Ferrari and a CLK Black Series. In true Puma fashion the event was held in unique location at Performance Motorsports Garage and had special guests perform including Luke Christopher, Santigold, Meek Mill, and Diplo.
About the Author
More articles by John P »
