This is the time when everyone’s in their zone and doing their thing whether its designing, shipping, producing or shooting product. Its quite quiet most of the time at 11am and music is only heard in the warehouse. In this quick video you’ll see alot of things happening at this particular time of the day and see a few new up and coming projects and at the end, catch Del Tha Funkee Homosapien doing mistadobalina at the Paddock.

Watch the Del tha Funkee Homosapien at the end of the video when he came in and did a quick popup show in front of an intimate crowd of 50 people.


Im planning on doing a few more videos of the paddock and all the things that go on throughout the day whether its a normal day like this or a day when companies like Nike come in for a design session or rappers come in to talk about collaborations.

In 2005, I received this Sparco x Gran Turismo x Endless Racing cockpit. I decided to open the box 5 years later after doing a little research on it. I didnt know these things were only available in Japan until Endless decided to bring a few in. The assembly was easy and its solid. Excited to use this once the racing seat comes in.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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