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adidas and Missoni Drop Footwear and Apparel Collection

adidas and Missoni have collaborated on a new collection of limited-edition footwear and apparel. The fashion-forward designs are built for running and celebrates the brands’ innovation and craftsmanship. The collection incorporates Missoni’s trademark space-dying technique to achieve the iconic “flame” pattern. The Missoni brand is renowned for its kaleidoscope of colors, unconventional patterns and innovative…

adidas Reveals FUTURECRAFT.LOOP- A 100% Recyclable Performance Running Shoe

adidas has revealed FUTURECRAFT.LOOP – a 100% recyclable performance running shoe to strengthen its commitment to tackling plastic waste. Together with Parley for the Oceans, the FUTURECRAFT LOOP applies sustainable material throughout the entire silhouette. Each component is made from 100% reusable TPU. It’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole…

PUMA Launches Augmented Reality Shoe: LQD Cell Origin AR

PUMA has launched their first augmented reality shoe, the LQD Cell Origin AR, that utilizes their biggest launch of the year, LQD CELL (pronounced liquid), a new technology and evolution of PUMA’s signature franchise CELL, which first debuted in the ’90’s. The AR technology will allow users to play interactive games and bring the shoe…

adidas x Game of Thrones

adidas has teamed up with the popular HBO series, Game of Thrones for their final season to release a collection of limited-edition Ultraboost inspired by the iconic houses and characters of Westeros. The shoes feature details that fans will appreciate from the faction’s sigil on the tongue and motto on the heel tag. Each shoe…

SPRING ’19 WEEK 1 LOOKBOOK

Kickin’ off our 10 Year Anniversary through the inspiration of our athletes. Week 1 of Spring 2019 consists of ultra soft material crafted into apparel our illest athletes approve. We move into this capsule with our motto in mind, that ” None But Ourselves Can Free Our Minds” while encouraging to stay positive and do…

Illest Manila

MNL. Manila-based, streetwear-lifestyle brand, The Rail recently released several new designs of the Illest Brand to cater to the local community. With branches at Glorietta 2, ATC, Robinsons Ermita, Festival Mall, Trinoma, Marquee Mall, Ayala Center Cebu, Serin, Solenad 3, UPTC and Vista Mall Sta.Rosa, The Rail continuously updates its  selection of Illest merchandise. I decided…

Off-White™ Manila

14.5896° N, 121.0682° E  / Unit 104, 8 Rockwell.  Milan-based luxury streetwear brand Off-White™ is officially welcomed in the Philippines. Founded in 2012 by Virgil Abloh, the brand’s “Manila” store marks its 27th retail location. Established with Abloh’s creative vision while carefully executed locally by Homme Et Femme, Off-White™ Manila procures the country’s “need” for a top-tier…