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431 Consecutive Weeks for the 6 God

Record holding Drake has been on the Billboard Hot 100 list for 431 consecutive weeks. It all started since his debut song in 2009 “Best I Ever Had”; that’s 8 1/2 years straight! The streak has come to an end after “Passionfruit” and “Signs” no longer remain on the list. However, Drizzy never disappoints and…

Electric Introduces the Zombie S

Electric has introduced the Zombie S as the latest addition to the S-line. The frames are made with premium acetate with 1960’s style and inspired by the Cycle Zombie’s. The Zombie S combines durability, flexibility and lightweight performance making for a great option for the summer. The Electric Zombie S is available now and can…

Olukai To Release Limited Edition Hōkūle‘a Footwear

Tomorrow Olukai will release a limited edition collection of footwear to commemorate the return of the Hōkūle‘a, which has been sailing nearly 60,000 nautical miles, spreading aloha around the world. For over 3 years, the Hōkūle‘a navigators and crew have used the stars, sea and waves to navigate the traditional Hawaiian voyaging canoe around the…

The illest x Cars 3 Lookbook

Driven to win! illest debuted one of their biggest collaborations yet on Thursday June 8th 2017. The illest collaboration inspired by Disney.Pixar’s Cars 3 emphasizes the love and passion for cars and racing of all types. illest stands tall and proud when they say that their brand is more than just streetwear, but that it…

Boundary Launches the New Prima Collection on Kickstarter

Boundary, a new company founded by outdoor industry veterans has launched the Prima Collection on Kickstarter. The Prima Pack system is adaptable for various activities. The collection features three pieces, The Prima Pack, the Verge Case, the Fieldspace. Each piece can work together as a single cohesive unit or be used separately. The Prima pack…