Ok, lets dig into our history book a little. In 2004 we connected with Speedwell Footwear to come up with some footwear for DriftUnit, our drift team. Drifting wasnt so serious here in the states but it was definitely gaining some steam in the Pro Series with the inaugural Formula Drift event in 2004. We were just regular dudes that loved what we did and together with Speedwell, we came out with footwear for everyday use and then some special racing shoes just for the team which released in 2005. Those were the days.

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Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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