So as I was flying to Tokyo today to meet with our new neighbors RWB, aka RAUH-Welt Begriff, the new sign next to the Paddock was installed. Exciting times! Can’t wait to see customers leave with huge smiles on their faces. There’s going to be a grand opening in October and will feature the first 2, possibly 3, RWB cars made here in the USA. Can’t wait!

RAUH-Welt Begriff USA
801 South Amphlett Blvd
San Mateo, CA 94402
email | rauhweltusa {at} gmail.com

And since I’m in Tokyo, Kenta, Noah and I went to meet with Nakai-San and Toshi at RWB Headquarters. More photos will be posted but thought I’d share a few. Here’s one from inside the garage. So much swag inside, crazy.

Lunch at a local spot. Good food.

Three blind mice.

One last look at awesomeness.

Mark Arcenal

Creative Director at Illest Worldwide
Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

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