Lexus has revealed the next generation of their most popular sedan, the 2019 Lexus ES, with two new television commercial spots, titled “Stolen” and “Why Bother.”
“Stolen” dramatizes the quest for mastery – taking the best of everything Lexus has to offer and executing it flawlessly. Featuring a high production, cinematic search for a “stolen” vehicle, the spot portrays the notion that Lexus has hijacked the best design, engineering and technology – from itself – to create a radically new product.
“Why Bother” puts a magnifying glass on the ES, taking viewers through a series of striking close-up detail shots of the interior and body lines before revealing the full vehicle. The spot reinforces why one would commit to crafting something remarkable, noting, “When you want to create an entirely new feeling, the difference between excellence and mastery is all the difference in the world.”
Both commercial spots can be viewed below:
We’re excited to get behind the wheel and put the new ES through the paces. Stay tuned.
He is also a co-founder of the OG Moto Show and contributes to various media outlets such as Fatlace, Acquire, Tread, EDC, and Carryology.
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