Last weekend, Kevin and I had the chance to attend the grand opening of Pure 4×4 Outfitters in Roseville, Sacramento! It was an awesome day filled with good vibes, Hawaiian food, and some exciting raffle action. Pure 4×4 has officially opened the doors to their shop, and they’re carrying some top-notch overland brands like Duro Bumps and more, which is great news for the local off-roading community.

We rolled up with our homies from Explore More Co, an up-and-coming outdoor lifestyle brand that set up an booth with our friend Aldrin’s Tacoma. It was cool to see so many people out, and we were especially hyped to catch the dragon dancers, who brought a unique and lively energy to the event with their performance. Definitely a special way to welcome blessings to the new shop!

Big shoutout to Phil, Pure 4×4 and the team for always putting on such great events. We wish them nothing but the best in their new adventure with Pure 4×4 Outfitters in Roseville!

Photos by: Kevin Guerrero