Thanks Houston Astros Tickets for the support

The thirst is real!

In less than 48 hours, sneakerheads worldwide will be clamouring to get their hands on possibly 2015’s hottest release – the Adidas Originals Yeezy Boost 350. This low-top roshe-esque silhouette was designed by none other than Yeezus himself, Kanye West and is part two of his limited edition drop with Adidas. Part one of the collabo came…

Adidas Pure Boost 2 Unveiled

Adidas has unveiled the Pure Boost 2, with a sleek design that merges lightweight style and performance. The new stretch mesh upper provides a perfect fit with breathability while the micro-suede heel keeps your foot in place without restricting movement. Pure Boost is the only shoe with an entire Boost cushioning midsole, providing maximum energy…

Sneakerheadz Documentary

Growing up in he 80’s my mom and dad didn’t have much, my dad was hustling to get his small two bay bodyshop start up going, and ma-dukes was a stay at home mom who took really good care of us, making sure we did our homework, brushed our teeth and handled our chore responsibilities.…

adidas Originals | Superstar 80s by NIGO

Before Illest and before Nike yet right around the same time as Fatlace, I worked for adidas. Not for the brand itself but we were the agency of record. I used to spell it with a capital A but then after being corrected a gazillion times, i spelled it correctly. Anyways check out this video…

adidas Unveils Ultra BOOST

Today, Adidas has released what they are calling their most technically-advanced running shoe, Ultra Boost. The shoe features a combination of two of Adidas’ most innovative technologies with a Primeknit upper for a precision fit and maximum breathability and a Boost midsole which is comprised of 3,000 energy capsules – 20 percent more than any…

Adidas #ZXFLUX Experience Tomorrow Nov. 22

Tomorrow, Saturday, November 22, from 2-6pm will be the LA launch of the adidas #miZXFLUX app. Be sure to stop by the #ZXFLUX Experience to check out the app and the artist inspired shoes on display. Three exclusive LA inspired colorways (purple/gold, red/blue and LA beach scenery) will available to purchase at the event. The event…

“Down With The King”

Jay’s like King Midas as I was told Everything that he touched turned to gold He’s the greatest of the greater get it straight He’s great Playing fame cause his name is known in every state His name is Jay To see him play Will make you say God damn that DJ made my day…

TASTEMAKERS: ANTONIO BRASKO

When we set out to do Tastemakers, we had an ambitious list of working individuals with obvious influence. As we began to check off names and tell their stories, our interest shifted on whom we wanted next. Through different outlets, we learned of new people to feature – people off the radar but equally significant.…