adidas has revealed FUTURECRAFT.LOOP – a 100% recyclable performance running shoe to strengthen its commitment to tackling plastic waste. Together with Parley for the Oceans, the FUTURECRAFT LOOP applies sustainable material throughout the entire silhouette. Each component is made from 100% reusable TPU. It’s spun to yarn, knitted, moulded and clean-fused to a BOOST midsole using adidas SPEEDFACTORY technology.
The FUTURECRAFT.LOOP project is aimed at tackling the problem of plastic waste, enabling a “closed loop” or circular manufacturing model, where the raw materials can be repurposed again and again. But not just repurposed into a water bottle or a tote, but into another pair of high-performance running shoes.
Once the shoes come to the end of their first life and are returned to adidas – they are washed, ground to pellets and melted into material for components for a new pair of shoes, with zero waste and nothing thrown away. Each generation is designed to meet the adidas sports performance standard, without compromise.
The release is targeted for Spring Summer 2021. For more information visit adidas.com/futurecraft.
He is also a co-founder of the OG Moto Show and contributes to various media outlets such as Fatlace, Acquire, Tread, EDC, and Carryology.
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