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NIKE and Kevin Durant Support Oklahoma

Nike stands with Kevin Durant to support the victims of the Oklahoma tornadoes. Nike will donate $1 million worth of Nike products to those affected by the tornadoes. All profits from the Oklahoma City KD V Elites sold on nike.com and Nike retail stores between May 23 and June 15 will be equally donated to…

40th Season of the Drew Basketball League

Tomorrow marks the opening day of the 40th season of the Drew League. The Drew is a summer basketball league that brings 28 teams to compete for a championship over the course of the Summer. Players include standouts in high school, college and even some pros. Games are on Saturday and Sunday with seven games…

NIKE Unveils the Lebron 9 Championship Pack

Nike Basketball pays tribute to LeBron James and his first championship with a limited edition footwear pack launching August 11. Designed to the specifications of James and his multi-dimensional game, the LEBRON 9 is the first Nike Basketball shoe to combine Flywire technology and Hyperfuse construction in the upper. Available August 11, this limited edition…

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Nike World Basketball Festival Day 2 Recap

Once every four years the best athletes in the world converge at a single location to compete for their respective countries during the Olympics. During Team USA’s last stop before heading overseas for their four city tour which includes Manchester, England, Paris and finally London, at the DC Armory in Washington D.C. the team held…

Nike World Basketball Festival Day 1 Recap

Nike kicked off the World Basketball Festival in the nation’s capital this past weekend with an exhibition game between Team Nike and Team Goodman League. The Goodman League is one of the top summer leagues in the nation and home of top NBA stars such as Kevin Durant and Michael Beasley. Players that competed consisted…

NIKE Unveils NIKE+ Experience for Basketball and Training Athletes

NIKE announced yesterday the NIKE+ Experience for basketball and training. The new technology incorporated within the footwear measures jump height, hustle and quickness for athletes and creates a game-like challenge. Data collected from integrated shoes with Nike pressure sensors wirelessly transfers data to users mobile phones. The social element is interesting in that now people…

Air Jordan Retro 7 (VII) Olympic “For The Love Of The Game”

You probably weren’t expecting to see the return of the “Olympic” Air Jordan Retro 7 this year. Unlike a lot of the other big Jordan Retro releases, there wasn’t a whole lot of buzz about this release until recently. Over the last couple weeks, we’ve heard rumblings about an “Olympic” 7 release, but we now…