Nigel Sylvester’s Jordan 4 RM Launch: A “Go Ride” Through NYC

Nigel Sylvester, the BMX legend, celebrated the launch of his Jordan 4 RM collaboration with a “Go Ride” event that brought out riders of all kinds. The day began at Kith Soho, where cyclists, sneaker enthusiasts, and street culture fans gathered, ready to take on the streets of New York.

Nigel led the pack through the bustling streets of Soho, eventually making their way into the heart of Manhattan. The energy was undeniable as riders showed off their skills, navigating the urban landscape and drawing the attention of everyone around. But this wasn’t just about the ride—it was about the culture that pulses through NYC.

A standout moment of the day was meeting Lil Yachty, who made a surprise appearance and unboxed his pair of the Jordan 4 RMs right there on the spot. The crowd buzzed with excitement, soaking in the intersection of streetwear, sneakers, and the city’s raw, creative spirit.

Nigel’s Jordan 4 RM launch wasn’t just a sneaker drop; it was a celebration of New York’s diverse and vibrant rider community. From BMX to fixed gear, all types of riders came together to embrace the energy and culture that make NYC so special.

We can’t wait to be back in New York and continue riding through the city that never sleeps. Stay tuned for more from Nigel Sylvester as he continues to redefine the intersection of culture and creativity.