The Illest x G-Shocks have arrived and all 250 Pre-Orders have been sent out today. We’re releasing 100 in our Flagship stores in Los Angeles and 100 in San Francisco this Saturday at Noon. Available ONLINE TODAY. Illest San Francisco | 12-6 Open Daily 1630 Post Street, San Francisco, California 415.409.3281 Illest Los Angeles |…
Thursday night Stephanie & I attended the opening party for the New Era Los Angeles Flagship store in Hollywood. Our great friend Melloe Won will be running the store for New Era so we able to attend the opening party as his guests. The store is on Melrose Ave in Hollywood in the same location…
I haven’t even begun to write and I am totally emo over this blog post. The Christy Thompson video is finally ready! One Saturday in August it was finally shoot day. I have been directing for almost 2 years now – but this was different. This was real…. I showed up happy, excited, and nervous. …
Our last stop of the Wekfest Tour this year was in paradise. Honolulu, Hawaii brought out some of the coolest cars from the Aloha State. Another highlight of the show was the B-Boy battle that I’ve captured on video so look out for that but in the meantime, enjoy these photos from Anthony Nguyen. Also,…
Recently we shot some photos with the infamous Jeri Lee at our in house studio. We’ll be featuring those photos in the next couple days but here’s a few to hold you down while we’re editing. Find illest in over 40 Doors this Winter. Full Stockist list available this week. Jeri Lee for Illest. Winter…
We’ll be releasing the LowDown, a collaboration with Hawaii’s own Leilow and Illest next week at our Wekfest Event in Hawaii. Available at Wekfest Hawaii 12.4.2011 and at Leilow. Ward Village Shops Parking Garage 1150 Auahi Street Honolulu, HI 96814 Leilow 1532 Makaloa St. Honolulu, HI 96814 808 943 9111 The Tee comes in Black…
So as we close out 2011, I’ve spent a few weeks reflecting what we’ve done as a company, movement, and culture altogether. Hellaflush this year was in one word, awesome. We’ve held an event in Hawaii, LA, a small event in the UK with our friends at Drift Allstars, and had our most memorable event…
When we got our 2011 Mitusbishi Outlander Sport, one of the first things I noticed that it was equipped with snow/winter tires. I couldn’t wait until snowboarding was back in season and that day for me was just yesterday. Northstar Tahoe had just opened up on the 18th and it happened to be a snowy/rainy weekend up,…