A few years ago as I worked for a large corporation, we would go on inspiration trips. I really thought it was great for the thought process and one day as I was building up Fatlace and now the Illest Brand, I too could offer that to the company.

Today, we’re in Tokyo soaking up the lifestyle and culture. Design in Tokyo is excellent. Everything is done with a purpose and every time I visit, Ive been inspired to incorporate the little things into my work ethics.

We’re also here for Tokyo Auto Salon. This year is a bit different, we have a booth and we’ll be displaying 5 cars, our style as well as a clothing line made especially for Japan so if you’re in the neighborhood, come by and say hello.

The crew getting ready for the flight to Haneda. Reggie, Max, Matt and Tim. First timers Reggie, Matt and Tim are pumped to be here.


On the Road..


This Hi-Ace was driven by our bodyguards in Tokyo. Not sure why we need them but they follow us everywhere. Maybe its not for us, but for our partner in Japan..

Heading to Ground Zero of the Tsunami and Earthquake

Illest x Fatlace Designer Reggie and Me at the rest stop.

Four hours later, we reached ground zero. It’s very humbling to know what happened here. Im glad we went.


There was a concert going on today here.


Snowed on the way home. Crazy.

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

Latest posts by Mark Arcenal (see all)