Born in 1999, Fatlace initially started as a blog about the elements of hip-hop, with roots in music, break dancing, and graffiti. In addition to the hip-hop lifestyle we grew up on, cars is a collective interest among the Fatlace family and was inevitably incorporated into our company culture. Fast forward and Fatlace has evolved into what you see now, and we are still continuing to grow.
Fatlace found its first home in San Francisco’s historic Japantown, where it remained for several years before closing. This bittersweet end allowed us to focus our attention on the Fatlace Paddock in San Mateo, which now serves as our headquarters and flagship location.
At first, the Paddock seems like your typical shop with dope beats, comfy sneaks and kids up to no good, but stay a while and you’ll discover there’s more to us than what is on the surface. You’ll soon find out the diverseness within our team and the details that set us apart from the usual street boutique. Be sure to also check out Illest, where we’ve set up shop in the Bay Area, Honolulu, Taiwan, Hong Kong, and the Philippines. If you can’t make it out to any of our shops, there’s always our online store where we carry all of our latest products.