686 Introduces the Multi Jacket

686 has released the Multi Jacket, the first in the company’s 25-year history built for year around use. The Multi Jacket is part of the GLCR collection of technical jackets and is made of two-layer GORE-TEX Paclite fabric with a DWR coating making the jacket lightweight at only 16 ounces, weather proof, and breathable. The…

Hurley Releases New Collection of Active Hybrid Apparel

Hurley’s latest collection of men’s apparel that performs both on land and in the water. The Hurley Phantom Hyperweave Motion boardshorts feature a four-way stretch fabric with rigid mag wires to stabilize the waistband on the body, new knit action side panels for more flexibility, and has reduced weight than the traditional boardshort. Hurley’s Alpha…

Formula Spring ’17

Our Spring Collection photo-shoot features our very own Creative Director’s Porsche. Inspired by vintage cars and formula 1, this season’s line brings something different to the table. The Porsche inspired Formula 1’s are no doubt a conversation starter from “Hey man, where’d you get that sick tee!” to “No way! You’re into Formula 1 too?”.…

Review: Incase Icon Lite

After the launch of the Incase Icon Lite, I was sent a pack to put through the paces. After a few weeks of using the Icon Lite pack I can confidently say this is a great daily pack for those looking for a stylish, comfortable, and fairly priced backpack. Here’s what I came to find.…

HEX Releases Collab with Alyasha Owerka-Moore

HEX has collaborated with the street fashion legend, Alyasha Owerka-Moore. For those living under a rock or possibly too young to know his storied career, Alyasha helped create brands such as Phat Farm, Fiberops, DC originally Droors Clothing, Dub Clothing, and Alphanumeric. As one of the streetwear pioneers with roots grounded in skateboarding, punk and…

HEX Drops Spring 2017 “What’s Your Story?” Campaign

HEX has revealed their Spring 2017 campaign titled, “What’s Your Story?” The lookbook imagery and video visuals take viewers through Los Angeles by following different strangers whose path eventually cross telling a greater story. WHAT’S YOUR STORY? Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet…

NEW GEAR ALERT: Illest Fall Collection

Just in time for the Fall season, we’re proud to announce that our new illest Fall collection will be dropping TODAY at 12PM PST on SHOP.ILLEST.COM. The focus points of the latest illest Fall collection was comfort, versatility, and simplicity. When selecting the pieces, we envisioned cuts like the scoop tee which can be worn at the…