Sanctiond by Mister Cartoon Launch Event Recap

Last night Mister Cartoon debuted his own brand of car care products with the introduction of SANCTIOND. After collaborating with every brand from Nike, Vans, MetroPCS, Diesel and more, Cartoon decided it was time to launch his own brand. As an auto enthusiast his passion fueled this project to bring a new line of car…

Home Sweet Home

I take great pride in making sure my home is an environment that’s inviting, comfortable and inspirational.  And though I don’t know many other designers, nor have I seen where they end their day, I feel it’s only natural that people in this field also tend to be interior designers (and possibly even architects, because…

EM TRES

This shoot almost didn’t happen because of the harsh rains, but the guy that we’re featuring was still down to do the shoot even in the rain. I’m happy to present to you folks Tony’s clean E46 M3. He has built a perfect balance between form and function, something that I have been striving to do…

Illest Team Driver: Daijiro Yoshihara

Introducing the Illest Brand’s newest sponsored driver, Daijiro Yoshihara. Fresh off winning the 2011 Formula Drift Championship, Dai is ready for 2012 in his Falken Tire / Discount Tire Nissan S13. Please make sure to root for Daijiro as we’ll do our best to outfit him with the illest gear on the track. We recently…

Formula Drift 2012 Tech Day

Formula Drift 2012 season is about to commence. A public tech day was held in Irvine California at Source Interlink Media (Import Tuner, Super Street, and Modified Magazines). This ended up being a bit of a meet as well. Here is a quick highlight of some of the cars that came for inspection. Filmed &…

Carbon fiber vs nuts and bolts – evolution of F1

It’s easy today, sitting in front of our big screen televisions, to get caught up in all the technology of F1.  DRS, flappy-paddle gearboxes, shaving 100th’s of a second off your laptime, and pitstops that happen in under 5 seconds.  It’s all incredibly impressive, well… this is F1 after all.  A while back, I had…

Illest Spring 2012

Here’s our lookbook for Spring 2012. Click here. All products will be at our retailers the first 2 weeks of April. This season arrives in our flagship stores in Los Angeles and San Francisco this week and drops online today. Illest San Francisco 1630 Post Street, San Francisco 415.409.3281 Illest Los Angeles 316 East 2nd…

Illest B-Boy Battle 1 – Hawaii

Join us for the first Illest B-Boy Battle on April 14th, 2012. This event will be in conjunction with our Hellaflush Event in Hawaii. We’ll be shooting for our F/T/L/C Magazine so stay fresh. For more information on the event, click here. ILLEST B-Boy Battle April 14th, 2011 12pm – 5pm 3 on 3 B-Boy…