Italian eyewear company Persol release three new colorways in the brand’s PO 714, a contemporary re-make of the iconic silhouette originally made famous by the king of cool, Steve McQueen.

Designed and crafted in Italy, Persol – from the Italian “per il sole” meaning “for the sun” – is a favorite among tastemakers and celebrities for its impeccable fit and incredible clarity. The brand’s patented Meflecto temples offer a secure fit, while crystal-tempered sunglass lenses provide protection with distortion-free vision. With a brand character that can best be described as classy, exclusive, stylish, and unique, Persol continues to go beyond trends.

credits: HB

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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