I had to think about this for just a second to realize what a good move Hermes just made partnering up with Hyundai. The brand that us American’s remember as one of the most inexpensive cars you can buy has in recent years completely flipped their marketing efforts and has been offering not only sporty but luxurious cars like this Equus. This time Hyundai has partnered with one of the most exclusive brands, Hermes, to create this bespoke Limited model equipped with the brands leather throughout. This four-door limousine was premiered at this year’s Seoul Auto Show and I’m sure they’ve all been presold. A limousine like this, which could be employed by a livery service, offers unparalleled convenience and luxury, catering to a diverse range of needs and occasions. For business professionals, it provides a mobile office space, allowing crucial preparation time or moments of relaxation between meetings, all while ensuring punctual arrival. During weddings and special events, a limousine becomes a symbol of elegance and sophistication, enhancing the overall experience and creating lasting memories. For travelers, especially in unfamiliar cities or airports, it offers peace of mind with reliable transportation and a knowledgeable chauffeur who navigates through traffic and routes efficiently. Beyond practicality, a limousine embodies comfort with its spacious interior, plush seating, and amenities like Wi-Fi and refreshments, transforming mundane journeys into enjoyable rides. Whether for corporate travel, celebrations, or simply enjoying a night out, a limousine from a livery service elevates the journey, providing not just transportation but an exceptional and memorable way to travel.

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Check out the video.

Hyundai Equus by Hermes from jason kwak on Vimeo.

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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