Thanks Houston Astros Tickets for the support

Surfing USA

Like my boy Bueller once said: “Life moves pretty fast. If you don’t stop and blog about it for a while, you could forget the details.” I may have remixed that quote a tad, but ain’t it pretty close to the truth? It’s been a looong time since I’ve consistently written on here… partially because of work…

Illest Spring 2015 Lookbook

While in Hawaii for our 1 year anniversary of the store opening, we decided to do a little photoshoot with Alyssa Wooten and Alyson Kintscher wearing our out now Spring line. Enjoy. Photos by Mark Arcenal

Knog Launches No Ordinary Night Film Contest

Knog, a global accessories brand, has launched a film competition, “No Ordinary Night,” which calls for filmmakers to create and submit videos filmed at night. The online film contest and 24 hour global film festival will showcase nocturnal adventures. All winning films will be screened worldwide in a single evening. 7 countries will host viewing…

INSIDE: LOUIS VUITTON SERIES 2

Been holding on to these pictures for a minute. Forgive my delay; I had a show to curate/open. Louis Vuitton Series 2 was the public, unconventional, consumer-facing, 2 week exhibit held here in Los Angeles last month. I had a chance to check it out before it closed and I’m so glad I did.  Each room (in…

HEX Releases the Convoy Collection

HEX has released the new Convoy Collection of bags and accessories. The impressive collection is robust with 23 pieces ranging from bags, laptop sleeves, wallets, and iPhone, iPad, and tablet cases. Each piece in the collection features a water-resistant coated canvas with a woven strip with black accents. The collection ranges from $39.95 to $139.95…

Live Laugh Love

Being a female can be outright intense. We feel with our whole heart, we overthink the simplest of details and we analyze ’til our eyes close. And the next day…we start again. So when a songstress perfectly conveys what we’re feeling in song… it’s downright enlightening and we realize we’re not alone. A few of…

Adidas Pure Boost 2 Unveiled

Adidas has unveiled the Pure Boost 2, with a sleek design that merges lightweight style and performance. The new stretch mesh upper provides a perfect fit with breathability while the micro-suede heel keeps your foot in place without restricting movement. Pure Boost is the only shoe with an entire Boost cushioning midsole, providing maximum energy…

Sneakerheadz Documentary

Growing up in he 80’s my mom and dad didn’t have much, my dad was hustling to get his small two bay bodyshop start up going, and ma-dukes was a stay at home mom who took really good care of us, making sure we did our homework, brushed our teeth and handled our chore responsibilities.…