Converse has announced the new Converse CONS KA3, the third signature shoe for skate ambassador Kenny Anderson. The shoes were designed to meet the performance demands for skateboarding and the style for everyday wear. The shoe has a classic silhouette, but technical innovations such as a drop-in Lunarlon sockliner for cushioning.

The sneaker will make its debut on Friday, January 15 with a starting price of $70 for the standard materials and $80 for the rich premium leather version. Both models will be available at Converse, Converse.com, and skate shops nationwide.

Converse also enlisted the work of famed street photographer, 13th Witness, to capture Anderson and friends along with a video by Levi Maestro.

Converse CONS KA3 Skate Along With Kenny Anderson from levi maestro on Vimeo.