The Fifth, is an Australian based watch brand, that releases their timepieces exclusively online on the 5th day, at the 5th hour of each month. 5 styles are released at that point for 5 days or until they sell out, which they always sell out. To access the watch offerings you must sign up for their mailing list. There are many classic designs and contemporary styles to choose from. Later this year the brand will be adding eyewear, handbags, and leather goods to their stable of product.
This April 5th, 5-styles for each the New York Classic and the Melbourne Minimal collections will be released.
Check out their site www.the5th.co for more info.