OluKai, the Hawaiian-inspired footwear brand has continued its partnership with POW! WOW! as the official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. The festival will run from July 16-22 and will gather over 20 artists both local and international together to beautify the community.

The OluKai Presented Art Battle hosted by Mike Giant will take place from 10am to 8pm at the Varden Hotel in Downtown Long Beach on Saturday, July 22nd. The battle is open to local artists and cash prizes will be awarded to winners.

OluKai has also teamed up with POW! WOW! artists Cory Taum and Vero Rivera to place their artwork on limited edition shoes that feature their interpretation of modern Aloha print on canvas. The exclusive OluKai x POW! WOW! collection will be available to preview at the POW! WOW! Long Beach event, where attendees can sign up to join the collection’s waitlist. All POW! WOW! styles will be available online at beginning August 21st.

For more information on the POW! WOW! event, visit

Tags : Cory TaumLong BeachMike Giantolukaipow wowVero Rivera
John P

The author John P

Resides in Downtown Long Beach, CA and worked the agency life for a number of years before moving into the freelance world where he specializes in PR, marketing and photography. When not traveling with the Formula DRIFT series, he can be found surfing, watching MMA, or building various project cars. Twitter and Instagram @john_pangilinan