28 Jun 2015

Yeezy Boost Manila

The adidas Yeezy 350 Boost is one of the most awaited sneakers this year. Whether you’re a fan of ‘Yeezus‘ or ‘The Brand with Three Stripes‘, the low-top model certainty drew attention. Thanks to the guys at Sole Academy and adidas Philippines, the release of the said model in Manila was on-time with its June

25 Jun 2015

The thirst is real!

In less than 48 hours, sneakerheads worldwide will be clamouring to get their hands on possibly 2015’s hottest release – the Adidas Originals Yeezy Boost 350. This low-top roshe-esque silhouette was designed by none other than Yeezus himself, Kanye West and is part two of his limited edition drop with Adidas. Part

03 Mar 2015

Adidas Pure Boost 2 Unveiled

Adidas has unveiled the Pure Boost 2, with a sleek design that merges lightweight style and performance. The new stretch mesh upper provides a perfect fit with breathability while the micro-suede heel keeps your foot in place without restricting movement. Pure Boost is the only shoe with an entire Boost

03 Mar 2015

Sneakerheadz Documentary

Growing up in he 80’s my mom and dad didn’t have much, my dad was hustling to get his small two bay bodyshop start up going, and ma-dukes was a stay at home mom who took really good care of us, making sure we did our homework, brushed our teeth

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10 Feb 2015

adidas Originals | Superstar 80s by NIGO

Before Illest and before Nike yet right around the same time as Fatlace, I worked for adidas. Not for the brand itself but we were the agency of record. I used to spell it with a capital A but then after being corrected a gazillion times, i spelled it correctly.

22 Jan 2015

adidas Unveils Ultra BOOST

Today, Adidas has released what they are calling their most technically-advanced running shoe, Ultra Boost. The shoe features a combination of two of Adidas’ most innovative technologies with a Primeknit upper for a precision fit and maximum breathability and a Boost midsole which is comprised of 3,000 energy capsules –

21 Nov 2014

Adidas #ZXFLUX Experience Tomorrow Nov. 22

Tomorrow, Saturday, November 22, from 2-6pm will be the LA launch of the adidas #miZXFLUX app. Be sure to stop by the #ZXFLUX Experience to check out the app and the artist inspired shoes on display. Three exclusive LA inspired colorways (purple/gold, red/blue and LA beach scenery) will available to purchase

30 Oct 2014

“Down With The King”

Jay’s like King Midas as I was told Everything that he touched turned to gold He’s the greatest of the greater get it straight He’s great Playing fame cause his name is known in every state His name is Jay To see him play Will make you say God damn

10 Sep 2014


When we set out to do Tastemakers, we had an ambitious list of working individuals with obvious influence. As we began to check off names and tell their stories, our interest shifted on whom we wanted next. Through different outlets, we learned of new people to feature – people off

09 Aug 2010

Star Wars x Adidas Originals Attitude Hi ‘Jabba The Hutt’

The sleazy green crime lord of the galaxy, Jabba the Hutt may not be the most affable character inStar Wars (Though, men everywhere are probably thanking him for holding Princess Leia prisoner and putting her in that golden bikini), but he is indeed an indispensable character to the Star Wars