Lexus-Introduces-“GS-F-The-Bracket”---YouTube
15 Mar 2016

Lexus Launches Basketball Bracket Challenge With Yahoo Sports

Joining in on the March Madness fun, Lexus has partnered with Yahoo Sports’ Tournament Pick’em to launch the “GS F The Bracket.” Based around the 2016 Men’s College Basketball Tournament, the challenge asks fans to pick which games will reach a combined 60 points the fastest. Fans are encouraged to

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DXX
04 Jan 2016

DXC / Dunkxchange Venues on the Horizon

“An event that gives fellow sneaker admirers an opportunity to Buy, Sell, & Trade, Sneakers & Apparel.” The cross marketing between the NBA and Dunkxchange seems to be a clever mix, the two seem to go hand in hand it will be quite interesting to see how the relationship manifests.

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ADAPT 2
21 Dec 2015

ILLEST BRAND X ADAPT: “ILLEST IN THE GAME”

In honor of the Bay Area’s team, Bay Area-based Illest Brand and Adapt Clothing collaborate on a collection dedicated to the loudest fans in the league, Dubnation! The Dubs have proven to be the ILLEST IN THE GAME, thus inspiring the capsule collection. With help from the beautiful ASHLEE VEE,

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27 Nov 2015

Basketball Forever: End Of An Era

The 00 generation – an era of basketball I’ve grown-up watching to. It may not be as ‘tough’ as the 90’s, but these guys won’t go down without a fight. What’s good now is that reminiscing about these moments takes away the feeling of competition during their era. Basketball was just basketball

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SP15_BB_KOBE_X_705317-403_3Quarter_original
01 Feb 2015

Nike Unveils the KOBE X

Nike unveiled the tenth signature for NBA legend, Kobe Bryant, labeled the KOBE X. The shoe features a purposeful design philosophy from designer, Eric Avar, with hybrid cushioning, an advanced traction system and a seamless textile upper. The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to

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SP15_BB_KYRIE_1_HERO_SEC_0187_original
03 Dec 2014

NIKE WELCOMES KYRIE IRVING TO ITS SIGNATURE ATHLETE FAMILY

Following today’s announcement, Nike Basketball has added Kyrie Irving to its esteemed roster of signature athletes, with the KYRIE 1. Irving was the 2012 NBA Rookie of the Year and two-time NBA All-Star, along with earning the MVP title in this summer’s FIBA World Cup. Designed by Leo Chang and

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03 Dec 2014

NIKE BASKETBALL TO UNVEIL NEXT SIGNATURE ATHLETE VIA LIVESTREAM

Today at 5pm (PST), Nike will announce their next signature athlete. An honor bestowed only for a select few athletes with less than one percent receiving a signature shoe in the company’s 42-year history. Tune in to the livestream at 5pm below to see who was chosen. The event will

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tricia_illest01
16 Sep 2014

ILLEST x JA

Many thanks to everyone who came through to “Snapshots” at Illest LA. It was a great night for Ja, for us, and for me. Like I had previously mentioned, this was my first stab at an event with Illest. After Ja’s Tastemakers feature, I brought up the idea to the

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JP__8994
25 Aug 2014

Team USA Basketball Heads into the World Cup

The Team USA basketball team heads into the World Cup tournament through mid-September. As part of the Nike World Basketball Festival, the team played an exhibition game against Brazil’s national team at the United Center in Chicago. The game saw the return of Derrick Rose in front of his home

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JP__8404
16 Aug 2014

Nike Chicago Unveils New Jordan Space with Jabari Parker

Today, Nike unveiled the new Jordan space within Nike Chicago with the number two pick in the NBA draft, Jabari Parker, in attendance and coinciding with the World Basketball Fest. A Chicago native, Jabari was signed to the Milwaukee Bucks and recently joined the Jordan brand team. Jabari along with

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