SP15_BB_KOBE_X_705317-403_3Quarter_original
01 Feb 2015

Nike Unveils the KOBE X

Nike unveiled the tenth signature for NBA legend, Kobe Bryant, labeled the KOBE X. The shoe features a purposeful design philosophy from designer, Eric Avar, with hybrid cushioning, an advanced traction system and a seamless textile upper. The KOBE X hybrid cushioning combines Lunarlon with Nike Free-inspired siping grooves to

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SP15_BB_KYRIE_1_HERO_SEC_0187_original
03 Dec 2014

NIKE WELCOMES KYRIE IRVING TO ITS SIGNATURE ATHLETE FAMILY

Following today’s announcement, Nike Basketball has added Kyrie Irving to its esteemed roster of signature athletes, with the KYRIE 1. Irving was the 2012 NBA Rookie of the Year and two-time NBA All-Star, along with earning the MVP title in this summer’s FIBA World Cup. Designed by Leo Chang and

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03 Dec 2014

NIKE BASKETBALL TO UNVEIL NEXT SIGNATURE ATHLETE VIA LIVESTREAM

Today at 5pm (PST), Nike will announce their next signature athlete. An honor bestowed only for a select few athletes with less than one percent receiving a signature shoe in the company’s 42-year history. Tune in to the livestream at 5pm below to see who was chosen. The event will

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tricia_illest01
16 Sep 2014

ILLEST x JA

Many thanks to everyone who came through to “Snapshots” at Illest LA. It was a great night for Ja, for us, and for me. Like I had previously mentioned, this was my first stab at an event with Illest. After Ja’s Tastemakers feature, I brought up the idea to the

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JP__8994
25 Aug 2014

Team USA Basketball Heads into the World Cup

The Team USA basketball team heads into the World Cup tournament through mid-September. As part of the Nike World Basketball Festival, the team played an exhibition game against Brazil’s national team at the United Center in Chicago. The game saw the return of Derrick Rose in front of his home

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JP__8404
16 Aug 2014

Nike Chicago Unveils New Jordan Space with Jabari Parker

Today, Nike unveiled the new Jordan space within Nike Chicago with the number two pick in the NBA draft, Jabari Parker, in attendance and coinciding with the World Basketball Fest. A Chicago native, Jabari was signed to the Milwaukee Bucks and recently joined the Jordan brand team. Jabari along with

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14 Aug 2013

Red Bull King of the Rock Comes to Los Angeles

The Los Angeles qualifier for Red Bull King of the Rock, a one-on-one basketball tournament where the finals are held on the island of Alcatraz. In 2010, Red Bull King of the Rock went down in history as the first official sporting event ever to be held on Alcatraz and

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23 Jul 2013

James Harden at the Drew League

Check out some shots of NBA All-Star James Harden at this past weekend’s Drew League event. NBA players often make an appearance at this Summer basketball league and this weekend there were rumors about D. Rose attending. We’ll see what happens next and hopefully I’ll get a chance to check

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