Thanks Houston Astros Tickets for the support

Back in the Bay!

As you’ve seen in our recent posts, we’ve been spending a lot of time away from LA, soaking up the travel vibes, connecting with locals, and, of course, trying new food spots. This time, we headed up to the Bay Area for Spocom, vending for Illest. We kicked off the trip at the studio, loading…

Bay Area vibes! Cruise + Photoshoot

After an epic time at Everybody Eats Festival, we kept the good times rolling by meeting up with some Bay Area locals for a night shoot. Junney had been talking to a few car guys from our last show in San Jose, so we linked up and made it happen. We started at the Embarcadero,…

Illest Pop-Up Meet in Vegas: Event Recap

I wanted to take a moment to share some thoughts on our recent pop-up at K-Ways Lounge in Vegas. The turnout was beyond anything we expected, and the energy you all brought was incredible. It was amazing to see how strong the illest culture is out there—Vegas really knows how to represent. Connecting with so…

Smiles Per Gallon: Part 3 – The Main Event

After a late night from the epic night run, we were up hella early for vendor roll-in at the San Jose Flea Market, ready for the main event. Despite the lack of sleep, the excitement was real as we prepped for our pop-up activation, setting up right next to the DJ. The energy was high…

Inspired by the OG

“I wanted to stray away from the average SC builds” says Freddie Williams, owner of this 95 Lexus SC300.. Being influenced by the original Hellaflush scene, Freddie decided to go by his own rules by building a Z30 which pays tribute to the California car scene 10 years ago. At a time when builds were…

Coverage: Wekfest Japan 2021 via Unripe JP

Photos: Ryota Iwaida / Unripe JP Golden Week is the longest vacation period in Japan. With four national holidays happening in a week’s time, the Japanese usually take the time off to ease up their personal schedules. For fitment/clean-style automotive enthusiasts, the break from the traditional routine is synonymous with one of the most anticipated events…