This past weekend, we rolled through the Rays Wheels Tribute Event, and it was nothing short of epic! Big ups to Big Mike for hosting the event and keeping the vibe fun and laid-back all day. Illest was in great company, representing alongside Japan’s best motorsport brands like Bride, Apexi, and, of course, Rays Engineering.…
Last weekend, Kevin and I had the chance to attend the grand opening of Pure 4×4 Outfitters in Roseville, Sacramento! It was an awesome day filled with good vibes, Hawaiian food, and some exciting raffle action. Pure 4×4 has officially opened the doors to their shop, and they’re carrying some top-notch overland brands like Duro…
The Bay Area, the city where the cool breeze hits, is a melting pot of diverse flavors, iconic food spots, and vibrant street culture. From foggy mornings sipping lattes at aesthetic coffee shops to afternoons filled with delicious bites and people watching, the city’s energy is evident in every corner. Dealing with the SoCal heat…
Recently, the East Coast was buzzing with the energy of Grid Life‘s “The Circuit Legends” event at Lime Rock, and it was an absolute blast! For those unfamiliar, Grid Life is a unique motorsport festival that combines high-octane racing, drifting, and a music festival vibe, bringing together car enthusiasts and adrenaline junkies alike. Lime Rock…
Before heading back to LA, Junney and I took some time to explore a bit more of the city. One of our stops was at Motoring Coffee in SF, a new spot that’s been making waves lately. We pulled up to find a line out the door—clearly, this place is already a hit among the…
After an epic time at Everybody Eats Festival, we kept the good times rolling by meeting up with some Bay Area locals for a night shoot. Junney had been talking to a few car guys from our last show in San Jose, so we linked up and made it happen. We started at the Embarcadero,…
I wanted to take a moment to share some thoughts on our recent pop-up at K-Ways Lounge in Vegas. The turnout was beyond anything we expected, and the energy you all brought was incredible. It was amazing to see how strong the illest culture is out there—Vegas really knows how to represent. Connecting with so…
LOS ANGELES, Calif. Redefining the boundaries of style and speed, GOODSMILE RACING and ILLEST collaborated, fusing the worlds of motorsports and streetwear. Last month, the much awaited merchandise collaboration photo shoot was shot at a location that perfectly reflected the urban vibe that both brands are known for. Let’s take a glimpse at the exclusive…