We’ve been saying it, the culture always comes full circle.What we saw at Slammed Sunday was proof. After months of grinding behind the scenes, quietly stacking projects and planning moves, we finally brought one to life at AT230 Cars and Coffee. And the energy? It felt like a reset, but not a rewind. It was…
This past weekend, we rolled through the Rays Wheels Tribute Event, and it was nothing short of epic! Big ups to Big Mike for hosting the event and keeping the vibe fun and laid-back all day. Illest was in great company, representing alongside Japan’s best motorsport brands like Bride, Apexi, and, of course, Rays Engineering.…
A couple weeks our friends from Auto Image brought their best to the I Am America Car Show, where stunning cars, fierce competition, and amazing prizes took center stage. Everybody showed up early and ready to showcase their finest builds, and Auto Image certainly made their mark. Unfortunately, I couldn’t make it to the show…
EL MONTE, Calif., August 6, 2024 – Fujiwara Tofu Café hosts another unforgettable 86 Day to commemorate the iconic AE86. The annual event brought together a community of enthusiasts for the iconic Toyota model AE86. This year’s celebration was made special with the collaboration of @fujiwara.tofu.cafe for limited exclusive events only merch with @illest and…
Last weekend, Japan’s car scene came alive with the latest Slammed Society event, a day packed with incredible rides and a whole lot of passion. Our Illest JP team did an amazing job hosting, and we want to give a special shoutout to Ikura’s Amefess Girls for coming out and hanging with the crew—it made…
After a late night from the epic night run, we were up hella early for vendor roll-in at the San Jose Flea Market, ready for the main event. Despite the lack of sleep, the excitement was real as we prepped for our pop-up activation, setting up right next to the DJ. The energy was high…
I recently caught up with Katsu Takahashi, Co-Founder of Built by Legends and talked about The origins and the vision of their new project. Having produced the English Version of Best Motoring, which is the quintessential Japanese Automotive Porn, gave them a close relationship with the most prominent tuners in Japan and gave us this…
Bento Box is a weekly compilation of images cars around Tokyo we have compiled for everyone to enjoy. Photos by : @RWB_GARY Compiled : @bomberjaye