13 Mar 2015

My Formula One Experience

As many of you know I’ve followed Formula One for many many years now. I stay up late nights and wake up very early to catch each practice and qualifying. I watch the race on my computer, the tv, and follow everything on the F1 app on my iphone. To

06 Feb 2013

PIRELLI 2013 Motorsport Launch

Few Tire brands have been able to achieve success in the worlds of fashion, art, sport and motorsport. Pirelli is the only one that I know of that has been able to do this. Some of you might recognize the legendary Italian brand from its world famous annual Calendar which features

18 Dec 2012

Lamborghini Aventador by Vivid Racing

Our friends at Vivid Racing built this beautiful Lamborghini Aventador LP-700. The exotic features Pirelli Tires, Niche 1 wheels, a Mansory matte carbon wing and Capristo Racing exhaust. More details from their site are below and check out the video after the jump. The first modifications we did was the

04 Dec 2012

United States Grand Prix

The last month has been an absolute whirlwind, but in the most extraordinary ways possible. I figured I’d at least try to post a few snippets of the going-ons in my life, if for no one else but to see but my mom. (Hi Mom!) For those who don’t know,

23 Feb 2012

Pirelli PZERO and Diego Dolcini Contour Classic Silhouettes

Pirelli PZERO showcased two new footwear designs with Italian designer Diego Dolcini with a motorcycle boot and strapped sandal. Pirelli consistently shows that they are more than just a tire supplier with their infamous calendar, collaborations (recently with Burton snowboard) and now with these new shoes. Full press release below.

21 Jan 2012

Event Coverage ~ Pirelli MX554 Product Launch and Meet & Greet ~ Dodger Stadium

The 2012 AMA Supercross Series is in full swing and this weekend the race is at Dodger Stadium. Yesterday afternoon Pirelli showcased their new motocross tires during a press event at Dodger Stadium. The event was held inside the Stadium Suite that overlooked the entire Supercross course. Pirelli riders James