Twice a year, Long Beach plays host to the Agenda tradeshow. It’s always great to be able to catch up with old friends and meet new ones. There were tons of great brands on display with amazing product, but not everything can be shown or seen through just one blog post as with many tradeshows it gets quite hectic with each person in the booth working to actually sell their product and run a business. So here are a few highlights seen through my eyes.
Illest displayed their next collection of gear that includes new t-shirt designs, hats and a few stand out pieces. The next look book will showcase these designs soon.
Mophie showcased their line-up of charging accessories. I’m really digging the Juice Pack reserve for on the go travel.
Mophie’s line-up of cell phone cases range from the ultra lightweight Juice Pack Helium to the extended battery case, the Juice Pack Plus.
Another interesting product that they showcased is the OutRide. There is even a waterproof version, which could be great for selfies at the river or beach.
Lastly, the Mophie Juice Pack Powerstation PRO not only provides ample extra battery life, but is durable enough to withstand impact and drops. It is also resistant to water and tough enough for sand and dust and can be used with virtually any USB device.
Full reviews of some of these products from Mophie to come soon.
Still one of my favorite brands is Poler. I really like their lifestyle approach to the great outdoors. They make camping cool.
One of my favorite reads is What Youth, a lifestyle surf mag with great photography and content.
Electric Visual showcased a few new styles and colorways in their sunglasses.
Electric also featured for the first time their new line of timepieces.
This style was my favorite as I really like canvas straps.
Flexfit partnered with Agenda to produce this hat to commemorate 10 years of the tradeshow.
Flexfit also showcased artwork by Kevin Butler #radcarswithradsurfboardsonthem – Check out his Tumblr
Flexfit | Base Camp partnered with Herschel feat. Kevin Butler to produce this work of art. This was probably the best display of the tradeshow.
Alpinestars showcased their latest cut and sew collection along with hats and more.
These are the new Alpinestars headphones produced by Aerial7.
I really liked this print of the motorcycle with surfboard.
Astars boardshorts have come a long way. Many feature 8 way stretch material for ease and comfort while surfing.
The sonic welded enclosures is a great touch and detail to reduce drag and weight.
Uppercut Deluxe is my go to brand for hair product. Their pomade has become a staple to my daily essentials. Pictured here is actually my barber, Dane from OC.
Can’t beat the look and feel of the classic tin can.
Surf is still a major part of action sports and Lost showcased a few new designs. I really need to get a new board soon.
Don’t call it a come back, but Vision Street Wear is back in full force.
Vision is such an iconic and nostalgic brand that many designs were brought back from the early days. I remember owning the original pair of these shoes back in 5th grade and yes I believe they were red too.
These new watches are great and would be a good accessory to spice things up to the wardrobe.
So many classic art and design are featured in their collection.
Another OC brand that has been around now for several years is Radii Footwear. I really like this new style and materials.
Floral is still in and here’s a great example of it being used on the Jack low.
Having seen Chuck Originals grow to a full fledged brand with everything from hats to beanies to bags and more is amazing. I love seeing friends succeed. I’ll be adding a few of these beanies to the collection for the winter.
Another company that has come on strong with a complete line of apparel and hats is Quinton. Glad to see Todd influencing the brand and taking it to the next level.
My favorite skate brand of all-time is Girl Skateboards. They have proved themselves to be at the heart of skating and true to the core. They gave the opportunity to their top key retailers to design their very own wooden “Girl” to put on display included were shops such as Supreme.
This art gallery within the tradeshow was another highlight for me. These shops took it seriously and got very creative with their designs.
HUF never fails and always puts on an original concept. This time an old school arcade was put on display. Remember the skate arcade classic 720? They also had Top Skater on display to play.
See you at the next tradeshow.
The tradeshow season kicked off the new year with the first Agenda show in Long Beach this past weekend. Armed with my iPhone 4S and Izzi Gadgets Orbit I walked through the multiple aisles to share a bit from the industry only event. I selected a few up and coming brands to showcase alongside things that simply caught my eye.
First up is illest with their Summer and Winter Collection. I am really digging the tiger camo pullover and chambray 5-panels. There are a few other gems coming up that I’m sure we will release shots soon. www.illestbrand.com
Levi Maestro debuted his new fashion accessory with Becomb and the infinity piece. Learn more at www.becomb.com.
Original Chuck showcased a new line-up of bags along with an assortment of their snap backs with their first Agenda booth. Stoked to see these guys growing and doing well.
I didn’t have the chance to check out the new collection from Staple, but love their booth design.
A few of the homies hanging out in the aisles with Undftd and Stussy. This is often the scene within the pathways of the show. Business as usual.
One new brand that stood out to me was Komono with their simple and well-designed watches at an affordable price. Based in Belgium, I expect to see these watches show-up everywhere stateside soon. www.wearekomono.com
Mark and I saw this brand Krochet Kids that stood out. Since he has a family with 3 children and I’ve been shopping for newborns and my nephew a lot recently we were really digging the product offerings that ranged from beanies to scarves to bags and apparel. Each item is hand made by women in Uganda and Peru that have been given employment, education and mentorship and is accompanied by a label that bears the signature of the person who made it, carrying her story wherever it goes. Learn more at www.krochetkids.org
One brand that I am really feeling is Uppercut Deluxe based out of Australia. I’ve seen their ads in Monster Children and was excited to see their product in person along with meet the people behind the company. Uppercut Deluxe offers men’s grooming products including pomades and waxes. The packaging is on point and timeless and easy to travel. www.uppercutdeluxe.com
One surf brand I’ve been following is VSTR (an off-shoot of Quiksilver) founded by Kelly Slater. The brand revolves around modern travel essentials for the ocean, road, and the journey in between. www.vstr.com
Sector 9 skateboards caught my attention with the San Diego Chargers theme, but if you look closely its all custom gear in the Chargers colorways.
One of my favorite magazines that captures the surf lifestyle with excellent editorial and photography is Monster Children. I’m stoked I was able to chop it up with the Publisher for a minute and get the latest issue and 2012 Photo Annual. I highly recommend checking the mag out. www.monsterchildren.com
Radii Footwear was kind enough to help keep my feet protected with these socks. Their shoes have been seen from everyone from Justin Bieber to Ne-Yo. www.radiifootwear.com
Another brand that I’ve been following and really dig is Poler from Portland. The brand embodies the outdoor lifestyle and the collection consists of apparel to outdoor products including camo tents, water bottles and even full body sleeping bags that you can walk around in. They were showcasing some outwear that looked amazing. www.polerstuff.com
Lira Clothing is a Southern California lifestyle brand that is under the radar, but is definitely worth checking out. The new cut and sew line is very well done with attention to details and quality overall. www.liraclothing.com
New sunglasses brand, Wonderland was kind enough to show me some of their collection. The brand has a great feel and classic sunglass silhouettes. I also enjoyed the vintage inspired imagery seen on the sunglass pouches. www.wonderlandsun.com
Being a Long Beach local I’m always interested to see what the team at Port is up to. They never fail to impress with their quality garments and accessories. I’m only upset that I wasn’t able to check out the skate photography exhibit they held on Thursday night. www.portlbc.com
Penny Skateboards is just rad and what makes them even radder is that they signed skate legend Christian Hosoi! www.pennyskateboards.com
Nike Snowboarding showcased their line of boots and outerwear. I haven’t had the chance to test of their product yet, but with their technology and innovation how can it not be good. I may need to invest in some new gear for the season. Check out the gear and a couple good videos HERE.
Keeping with the snowboard theme Sabre showcased new goggles that are worth checking out. I especially like the banana print. www.sabrefm.com
The Publish booth was packed every time I walked by, which is no surprise as their goods are great with progressive and clean designs. The jogger pants are a must have. www.publishbrand.com
Falling Whistles is an organization that creates awareness and contributes for the fight for peace in the Congo. 100% of the proceeds from the purchase of the whistles goes to the cause. I took a minute to learn more about the organization and will be posting more on Fatlace soon. Check them out on www.fallingwhistles.com.
Of course no tradeshow would be complete without food trucks.