Free Revolution
10 Apr 2016

The Free Revolution

Unbeknownst to some, I have interests outside of FITTED. Yes, a life outside of cars which includes a passion for metabolic conditioning, aka Metcon. Like most guys, we hit the gym at a young age for aesthetics and ran with bodybuilding thinking it was the only thing that mattered. Now that I’m older,

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stayfresh_allstarweekend_27
14 Feb 2016

Nike slays All Star Weekend

Last weekend, Toronto played host to the 2016 NBA All Star Weekend and the 6 side did not disappoint. Innumerable events flooded the city but the brand to literally slay the game was Nike. Fanboy-ism aside, the swoosh really did come out guns-a-blazing with several activations, special edition collectables, and

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RWB IN THE 6
08 Feb 2016

RWB in the 6

I caught word Toronto would be receiving its first RWB build earlier last summer but no date had been set. Summer soon left and the promise of the 6’s first RWB build was forgotten. However, on last-minute notice, Nakai, destined to Los Angeles, had managed to squeeze a layover trip to

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DAVID SOO || SOLD OUT
17 Dec 2015

Sold Out

Watching this “reseller” documentary is fitting for a #tbt. I know most will view the piece as an introspective on hypebeast thirst but I’ve digested the videos as a blast-from-the-past and reflection on how much this game’s changed. But first off, I won’t front like I’ve never flipped anything. In

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#TOTHE6 || (L-R) KAI BENT-LEE, ADRIANNE HO, ERIN COCHRANE, BRYAN ESPIRITU, J HERNANDEZ
02 Dec 2015

TO THE 6

Lastnight was a special night for Toronto’s sneaker community and Nike fans. We were introduced to our city’s first Nike shoe – the Air Max 1 “The 6”! And it was about time! Toronto has been making it’s global mark on every media front, from fashion, to music, to style-influencers. So

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Liberty Walk 458
22 Nov 2015

Walk on by

Wide-body, aggressive fender flares, crazy aero. I don’t think this trend will slow down anytime soon. But how about applying these styling choices to a platform which doesn’t need modification, say like, a… Ferrari? To purists, blasphemous, but for the adventurous, why not? I mean, <sarcasm> I wouldn’t want to look

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ID IN THE SIX || FATLACE by DAVID SOO
13 Nov 2015

iD in the SIX

Let’s be honest. Colorways make and complete a fresh pair of kicks. Got Jays? cool, but are they an exclusive colorway? Ask any kicks-fiend, that’s how you separate yourself from the pack. Remember that feeling when you stared at someone’s shoes and asked “damn, where’d you get those?” Or when your jaw

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USDM x FITTED
20 Oct 2015

The FREAX come out at night

I’ve been dying for some downtime ever since wrapping up the 2015 FITTED event season! Well, that finally arrived last weekend at Canibeat’s annual First Class Fitment event in Princeton, New Jersey. The event was an amazing experience to see beautiful cars executed with utmost care. Quality over everything they say, and

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AWAKE Cover Photo
04 Aug 2015

AWAKE

Its been over a year since I’ve met and worked with this talented artist and cinematographer. What started as a working relationship has turned into a great friendship and collaborative force between him and my own brand – FITTED. His name is Sasha Svistounov, aka sashadeart, and I promise you

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FITTED TORONTO for FATLACE TV
01 Jul 2015

Video Coverage: FITTED TORONTO

Our friends at Dropculture x Sky Pixel just released this dope video of our PASMAG presents 2015 FITTED TORONTO event. Photos are great, but video really gives you a glimpse of the feel and vibe if you missed out. Thanks for the continued support and see ya at 2015 FITTED OTTAWA on July

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