#ITSNOTOK

Kelly Slater and his brand Outerknown have launched a global initiative #ITSNOTOK, to raise awareness to issues that are “not ok.” The first in the series will be for Ocean Conservancy with the mission to clean and protect the world’s oceans from trash and pollution. 100% of sales of the branded t-shirt will be donated…

HEX Releases Collab with Alyasha Owerka-Moore

HEX has collaborated with the street fashion legend, Alyasha Owerka-Moore. For those living under a rock or possibly too young to know his storied career, Alyasha helped create brands such as Phat Farm, Fiberops, DC originally Droors Clothing, Dub Clothing, and Alphanumeric. As one of the streetwear pioneers with roots grounded in skateboarding, punk and…

Lexus Unveils Their Super Bowl Spot with Lil Buck

Aside from the chips and dip, beer, squares and watching the culmination of the NFL season during the Super Bowl, my favorite part are the commercials. Each year ad agencies and brands go all out to top one another in a battle for creative supremacy. This year is no different and with the launch of…

Road Test: 2016 Toyota TRD PRO 4Runner

The road became slick as the snow froze and accumulated on the asphalt. The snow came down at a feverish pace pelting the windshield as the headlights bright light reflected off the white snow back into the cabin. What was once luminous red lights in the distance of the vehicle ahead of us had now…

HEX Drops Spring 2017 “What’s Your Story?” Campaign

HEX has revealed their Spring 2017 campaign titled, “What’s Your Story?” The lookbook imagery and video visuals take viewers through Los Angeles by following different strangers whose path eventually cross telling a greater story. WHAT’S YOUR STORY? Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet…

FIELD TRIPS: EPISODE 001 (PILOT) | PORTLAND

Exactly a year ago I began a project that was put on hiatus after we finished this pilot episode. I had to push pause on the project with the pregnancy of my wife and birth of my son along with a couple other things that held the project up. The idea was to create a…

Incase Introduces the ICON Lite Backpack

Incase has introduced the ICON Lite Backpack to the ICON family of packs. The streamline and sleek pack is a simplified version of their award-winning ICON pack. The ICON Lite offers the tech storage and organization that can be expected from the brand in a lightweight, pack, and comfortable pack. In signature Incase fashion additional…