Lexus Reveals the LIT IS

It’s Lit. Lexus has showcased another version of the new IS sports sedan with the LIT IS concept. The collaboration project between Lexus and Vevo showcases a unique combination of art, technology and design. The project car made its debut via a music video for “Be the One,” by UK artist, Dua Lipa. The LIT…

Danner Releases An Update To The Mountain 600

Just in time for the colder weather, heritage brand, Danner has introduced an update to the award-winning, Mountain 600 to create the ultimate sneaker boot, which is now available in full-grain leather. Utilizing the innovation and quality that the brand is known for, the Mountain 600 combines the durability and construction of a traditional hiker,…

Hurley “Twelve” Episode 5 with World Champion John John Florence

Hurley has followed the best surfer in the world, John John Florence, who recently captured his first world title, this year with a series of epic videos titled, Twelve. The latest episode, before he secured the title, follows his journey from Teahupo’o to Lower Trestles. Check out the 2016 WSL World Champion’s journey by watching…

Highlights from the LA Auto Show 2016

Rather than delay. Here are photo highlights from the LA Auto Show. Unfortunately, I was only able to attend one of the press days so I missed a couple reveals including the Toyota C-HR. If you’re in the area this weekend go check it out.

HEX and Stance Socks Team Up to Release Sneaker Travel Collection

HEX and Stance Socks have joined forces to introduce a limited edition sneaker travel collection. The collection includes two limited edition HEX bags with the popular Sneaker Duffel, sold exclusively at sneaker boutiques for $189.95, and will come paired with Stance’s “Battalion” crew and “Dissoly” invisible sock. The second bag is HEX’s sneaker backpack and…

Mountainsmith Releases New Line of Chris Burkard Adventure Camera Bags

Mountainsmith has announced a new line of adventure camera packs designed in collaboration with outdoor photographer Chris Burkard. The Mountain T.A.N. (Tough as Nails) Series is compromised of five pieces designed to work together, but sold separately. Each piece was designed as a modular piece to help carry and protect your most valuable camera gear…

The Lexus Immersive Sonic Challenge at SEMA

Lexus debuted, “The Immersive Sonic Challenge” in 9.1 Surround Sound at SEMA last week. The activation consisted of a high-tech sound booth, powered by Mark Levinson, that allowed guests to experience the raw power of the new LC coupe through an immersive audio “test drive.” SEMA attendees where asked what vehicle they thought it was…