Illest Kids Spring Two

I spent a little time this morning to shoot Hunter and Skylar and our new Spring 2 kids line. Check out the photos and see all the other spring tees we have releasing this friday at noon. The Nissan Skyline aka Hakosuka is a classic car known throughout the world. Now kids can enjoy this…

A New Beginning

Bold statement coming out of the Coffman camp for the 2015 Formula Drift season. This is the kind of stuff that makes the hairs on your arm stand up. Hope to see Matt do well this year. Watch the video filmed by our partners for this years 2015 FatlaceTV season, Abandon Visual.    

My Formula One Experience

As many of you know I’ve followed Formula One for many many years now. I stay up late nights and wake up very early to catch each practice and qualifying. I watch the race on my computer, the tv, and follow everything on the F1 app on my iphone. To say I’m a nut is…

Sneakers X Cars

When I thought about revisiting designs of the past for our Spring 2015 line, I thought about my time working at Nike. Why you might ask? Well during that time, I came up with the idea to put Illest on a T-Shirt (circa 2006) which in turn turned into our brand thats now known worldwide.…

Santa Cruzin’

Every once in a while… a Road trip The newest remodeled hotel in Santa Cruz. A midcentury modern remodeled hotel (formerly Motel). Skylar, the dreamer. Hunter, the confident one. Brooklyn, the thinker. With no parking signs at the entrance, she looked at my car and said $25 for parking. 🙁 It’s better than walking a…

adidas Originals | Superstar 80s by NIGO

Before Illest and before Nike yet right around the same time as Fatlace, I worked for adidas. Not for the brand itself but we were the agency of record. I used to spell it with a capital A but then after being corrected a gazillion times, i spelled it correctly. Anyways check out this video…

Furious 7 Official IMAX Trailer

Here’s the trailer for the next installation of Fast and the Furious dubbed Furious 7. I’m more entertained by the fact they keep making these movies as I’ve been watching them as background noise while blogging or designing. Sure this movie series makes tons of money for Universal but now that the late Paul Walker…