Kith. Virgil. Arsham. Industry titans who have reshaped the world of fashion and design over the past few years. For 2020, a familiar trend for automobile manufacturers were to collaborate with creatives. Here are some notable ones.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh1.jpg)
![](http://fatlace.com/wp-content/uploads/2020/10/v1-2.jpg)
Virgil Abloh, the founder and creative director of Off White has collaborated with Mercedes-Benz for “Project Gelandewagen”. For the project, the car is set as an art piece for auction for charity.
![](http://fatlace.com/wp-content/uploads/2020/10/a1.jpg)
Abloh was inspired by race cars, infused with his personal retro-modern touch.
![](http://fatlace.com/wp-content/uploads/2020/10/a2345.jpg)
The steering wheel takes a few cues from AMG F1 cars.
![](https://fatlace.com/wp-content/uploads/2020/10/ju.jpg)
Built as a one-off, it would be interesting to see Virgil work on a more feasible project for the market.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh7.jpg)
Daniel Arsham, a New York-based architect/sculpture artist has collaborated with Porsche for “930A”. As a personal car, the 911 Turbo was reimagined for his personal liking. Arsham spent his childhood dreaming about a 930, a 935 K3 and other iconic Porsche racing cars of the past.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh6.jpg)
With the help of Ted Gushue from Type 7, Arsham was connected to the world of aftermarket creators. This included wheels from Fifteen52 and a full Focal sound system.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh4.jpg)
The entire car has been reworked for his liking, this includes a speedometer ring detail as a nod to the Japanese-imported Turbos in the 80s.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh5.jpg)
“The logos each nod to Arsham’s past – previous collaborators, gallery representations and fictional future races. In a way, I was blending my own past with the heritage of race liveries,” says Arsham in an interview with Porsche.
![](http://fatlace.com/wp-content/uploads/2020/10/arsh3.jpg)
Arsham is no stranger to Porsche as he worked on his 992 “driveable art piece” last 2019. The 911, which features his trademark post-apocalyptic design is driven around New York and displayed in art museums.
![](http://fatlace.com/wp-content/uploads/2020/10/j4.jpg)
The Kith x BMW activation. Possibly the most detailed collaboration for 2020 – in and out of the automotive industry. Ronnie Fieg of Kith sent his personal 89 E30 M3 to Germany for a full rebuild.
![](http://fatlace.com/wp-content/uploads/2020/10/k3.jpg)
The car debuted a 96-piece capsule collection, which featured a full apparel line plus some accessories.
![](http://fatlace.com/wp-content/uploads/2020/10/k1.jpg)
Fieg is known for his ability to reimagine brands through adding his personal touch on logos and share stories of personal encounters.
![](http://fatlace.com/wp-content/uploads/2020/10/k2.jpg)
![](http://fatlace.com/wp-content/uploads/2020/10/j8.jpg)
To seal off the project, Kith launched a BMW M4 Competition collaboration produced in 150 units worldwide. Within the span of a few hours, the car was sold out through BMW/Kith’s online pre-order system.
![](http://fatlace.com/wp-content/uploads/2020/10/j7.jpg)
Deliveries are set globally for summer 2021 for this very unique project.
![](http://fatlace.com/wp-content/uploads/2020/10/j5.jpg)
![](http://fatlace.com/wp-content/uploads/2020/10/j2.jpg)
The trend of automotive marquees collaborating with artists is just getting started.. Which brands would you love to see collaborate?
Fatlace | Stance Pilipinas / Manila Fitted | Car Porn Racing Manila
Filipino Pride All Day, Everyday
Kevin Carlos
Instagram: @kevcarlos
Latest posts by Kevin Carlos (see all)
- The Return of Slammed Sundays - 17/11/2022
- Real Street Kings @ Akihabara - 20/10/2022
- The “designer” Benz - 13/10/2022