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HEX Drops Spring 2017 “What’s Your Story?” Campaign

HEX has revealed their Spring 2017 campaign titled, “What’s Your Story?” The lookbook imagery and video visuals take viewers through Los Angeles by following different strangers whose path eventually cross telling a greater story. WHAT’S YOUR STORY? Life is interesting. Every day we are surrounded by people each chasing what’s next. Our lives may meet…

NEW GEAR ALERT: Illest Fall Collection

Just in time for the Fall season, we’re proud to announce that our new illest Fall collection will be dropping TODAY at 12PM PST on SHOP.ILLEST.COM. The focus points of the latest illest Fall collection was comfort, versatility, and simplicity. When selecting the pieces, we envisioned cuts like the scoop tee which can be worn at the…

Peaches & Herb

It’s been months since kicking it with the BFF. Life tends to do that sometimes. Finally, a weekend we’re both free. #reunitedanditfeelssogood #belatedbirthdaybinge #BFFQT Birthday brunch! Birthday bewitching. Birthday booze. Birthday bounty.      

ILLEST MANILA AT THE RAIL

Illest, being one of the most sought after brands in streetwear/lifestyle, plays a huge role in the automotive scene. Mark Arcenal the founder of Fatlace/Illest, a renowned automotive enthusiast seeks inspiration from classic cars and all things positive within the “lifestyle”.  Mark, a proud Filipino decided to bring the brand to Philippine shores 3 years…

Next Stop: Japan

I have some insanely exciting news everyone, I will be accomplishing one of my life goals next month. For the first time in history, I Michael Klonoff, will be setting foot on foreign soil in none other than Japan! I have always been entranced by the car culture, food culture, and technology that comes from…

Cruising the Norcal West Coast

I love Land Rover Defenders. I’ve been fortunate enough to own 2 90’s and in the past year I’ve thinned down the collection to really keep only the cars I truly want as there really isn’t fun in keeping cars that just sit all year round. We only have 1 car that sits and that’s…

Polaroids By Polaroid Jay

Bay Area Instant Photographer, Jay Aguilar has blessed us again with his 3rd Solo Exhibition inside the Soundcloud HQ of San Francisco. Being that Soundcloud hosted the curated space, we couldn’t think of anyone better than Polaroid Jay, to fit the bill of marrying the theme of music, lifestyle and community. Showcased on the walls,…