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FENDER® AND HURLEY® LAUNCH LIMITED EDITION MEN’S CAPSULE COLLECTION

Today, iconic Californian brands, Hurley and Fender have launched their limited edition men’s capsule collection. The Hurley x Fender collection brings together surfing and rock and roll taking inspiration from tweed print of Fender’s amps from the mid-fifties along with the music and surf culture of Southern California. The collection is made up of seven…

Nixon Introduces Rogue One: Star Wars Collection

Nixon has introduced the limited edition “Rogue One” collection, features four limited edition watches inspired by “Rogue One: A Star Wars Story,” slated for release in December. The design includes elements inspired by the Rebel Alliance, Imperial Trooper and Death Star. The “Rogue One” collection will be available on December 5, 2016 at retail locations…

The Tuner Crush App Releases on Android

Tuner Crush is the latest app to hit the market. Taking the fun of Match 3 games, such as Candy Crush, this game was made for the auto enthusiasts. The concept is simple as you move through the levels by matching the pieces, which are based off popular JDM style wheels. The UI is car…

Fatlace Friday: 09.30.16

TOMORROW! Come through and be a part of the experience. Our friends @crsb_music is filming a music video at #FatlaceFriday at #ThePaddock. Come by to get your hands on the new illest gear, good BBQ, delicious coffee, and good music.

GoPro Introduces KARMA and HERO5

I was recently invited to attend the product launch event for GoPro and their much anticipated new line of products. The private event was held at the Squaw Valley Ski Resort to give athletes and media the opportunity to test out the product after the unveiling from GoPro founder, Nick Woodman. Let’s start with the…

Fallin’

On this first day of Fall, and as leaves become golden, a simple reminder that with endings there are always beginnings. Take this time to shed the old and layer yourself with what’s most important. Every season is a new chapter in this thing called life with each page built by our choices. Choose well…

Graphic Design Intern Wanted

The Job Illest is looking for an upcoming graphic designer who wants to have a jump-start their career path. He/she has great initiative and capable of working independently, speaking visually through his/her designs. This intern will assist on creating various graphics for social media marketing campaign, assist on the design and production of materials made…