Illest Hawaii Grand Opening

On February 2nd we opened Illest Hawaii located at 680 Ala Moana Blvd in Honolulu, Hawaii. I’ve always dreamed of opening a location in Hawaii and was really close a few times but timing is always the key so we waited patiently and found a great spot in the newly modernized building in an area…

Illest G-Shock with Alyssa Wooten

I had the opportunity to shoot our Spring 14 Lookbook with two great souls over the weekend. Here’s a few shots from the shoot with Alyssa Wooten who also is sponsored by G-Shock for Surfing. Pick up that new Illest G-Shock here.

Illest x G-Shock Release Party 2.1 in Hawaii

That’s right y’all. Come out from 7-10PM on Saturday, February 1st to reserve your watch and party with the crew from Illest. Food, Music & Beverages will be served. And for those that can’t make it to the opening, the official release date for the G-shock is 1.31.2014 at all Illest flagship doors and retails…

Introducing the Tselli Collection

Today we introduce our TSELLI collection. Pronounced “tiselli”, this collection is for the athlete. Whether it’s riding your track or road bike or cruising on your BMX, TSELLI was created for this. The tees use much softer and lighter cotton and have a tighter fit. Many more products coming from this collection but for now…

illest Manila Grand Opening

Together with Trilogy Boutique we opened up Illest Manila inside Glorietta 3 in Makati. It’s a store inside a store which features a few designs made only for the Philippine market. In the coming months we’ll be leveraging our design team out in Manila to create products not only for inline but for global distribution.…