LABOR DAY SALE

As a way to celebrate this upcoming Labor Day holiday, take advantage of our online and in-store sale this upcoming Monday, September 2, 2013! Valid online (Fatlace | Illest) and in-store (LA | OC)*, Purchase any Illest Fall 2013 item, and get a second item* for 50% off! *Must be Illest apparel from previous seasons…

BIA 2013 TOUR – HUNTINGTON BEACH

The 16th annual BIA Tour of Body Boarding stopped by Huntington Beach Golden West on August 17th where some of the best bodyboarders competed against each other. In the morning it was a little cloudy but soon cleared up with temperatures reaching into the 80’s. Illest team boarder Justin Cadiente competed in the Pro Drop…

FATLACE FRIDAYS RECAP #2

Last week’s Fatlace Friday (8.23) was huge because of 2 things: The Paddock is now equipped with an Initial D 3 arcade game which kept the crowd hyped up before Friday’s event. Also, we had an exclusive in store back to school sale at the paddock as well – $10 tees, $20 crews and hoodies…

Fatlace 2013 Sema Preview

I’m sure alot of you can’t believe how fast this year has flown by. I’ve been hoping it would slow down a bit but then again it wouldn’t be life if we controlled our time on this earth. A lot has happened this year with the brands but this particular post is about Sema and…