14 Feb 2014

Apex for Illest

The week of Pow Wow in Hawaii is amazing. Art all around the neighborhood and artist sharing ideologies and styles with one another. Apexer and I had plans to open the store with his art in Orange County but the planets didn’t align. Fast forward almost a year later, Illest

0
07 Feb 2014

Illest Spring 2014

Here’s a quick look at a few pieces from our 2014 Spring line with the release date set to March 2014. With the beautiful Island of Oahu as its backdrop, we put together the shoot using our handy 6D and the Defender 90. I had shipped over the Defender from

0
06 Feb 2014

Illest Hawaii – Build Out to Opening Weekend

Illest Hawaii – “it was all a dream…” but the dream is now reality!  I remember when Mark first told me about it and we threw some ideas back and forth.  Once the location was locked down, he asked me if I knew anyone who could build furniture for the

2
05 Feb 2014

Illest Hawaii Grand Opening

On February 2nd we opened Illest Hawaii located at 680 Ala Moana Blvd in Honolulu, Hawaii. I’ve always dreamed of opening a location in Hawaii and was really close a few times but timing is always the key so we waited patiently and found a great spot in the newly

0
04 Feb 2014

Illest G-Shock with Alyssa Wooten

I had the opportunity to shoot our Spring 14 Lookbook with two great souls over the weekend. Here’s a few shots from the shoot with Alyssa Wooten who also is sponsored by G-Shock for Surfing. Pick up that new Illest G-Shock here.

1
24 Jan 2014

Illest x G-Shock Release Party 2.1 in Hawaii

That’s right y’all. Come out from 7-10PM on Saturday, February 1st to reserve your watch and party with the crew from Illest. Food, Music & Beverages will be served. And for those that can’t make it to the opening, the official release date for the G-shock is 1.31.2014 at all

1
13 Jan 2014

Illest Spring 2014

Here’s a sneak peek of what’s coming up for Illest Spring 2014! These tees, crewnecks, and pullovers are set to drop this February!

0
24 Nov 2013

Illest Head to Toe

We’ve recently released 5 new styles of illest socks and headwear. Here’s Erica and Danielle modeling them. Shot in Manila. Special thanks to Rico Blanco for the shots.

0
23 Sep 2013

UNDFTD FALL 2013: Part 2

Second drop of UNDFTD Fall 2013 is now available online. Including a Combat Field jacket, Play Dirty Snapback, and menace plaid button up, be sure to check them out only on Fatlace.com/shop.

0
14 Sep 2013

Introducing the Tselli Collection

Today we introduce our TSELLI collection. Pronounced “tiselli”, this collection is for the athlete. Whether it’s riding your track or road bike or cruising on your BMX, TSELLI was created for this. The tees use much softer and lighter cotton and have a tighter fit. Many more products coming from

1