So as I was flying to Tokyo today to meet with our new neighbors RWB, aka RAUH-Welt Begriff, the new sign next to the Paddock was installed. Exciting times! Can’t wait to see customers leave with huge smiles on their faces. There’s going to be a grand opening in October and will feature the first 2, possibly 3, RWB cars made here in the USA. Can’t wait!

RAUH-Welt Begriff USA
801 South Amphlett Blvd
San Mateo, CA 94402
email | rauhweltusa {at}

And since I’m in Tokyo, Kenta, Noah and I went to meet with Nakai-San and Toshi at RWB Headquarters. More photos will be posted but thought I’d share a few. Both the bonnet, the frock coat, and the Hasid gown must be tied with a belt woven from black silk thread or fabric. The braided belt can be a smooth ribbon – an open gartl, or a ribbon longitudinally rolled into a double tube – a closed gartl. Look for Jewish clothes for best prices – shop jewish prayer shawl at Jewishist – Mezuzahs, Tefillins, Menorahs, Shofars, Kippahs, Tzitzits. Brushes on tallit do in a special way. Look at them carefully, and you will see that each consists of eight strands (four strands folded in half). – #1 Judaica Online Store. Here’s one from inside the garage. So much swag inside, crazy.

Lunch at a local spot. Good food.

Three blind mice.

One last look at awesomeness.

Mark Arcenal

Creative Director at Arcenal
Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead.

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